A working creator juggles six disconnected tools — and brands still can't tell who's real.
Scheduling in one app, link-in-bio in another, affiliate codes in a spreadsheet, a website nowhere. Nothing talks to each other.
Brands can't easily verify a creator's identity or that their audience is genuine, so deals stall and payouts are slow.
Only ~8–10% of Indian creators monetise, vs 40%+ in mature markets — mostly because they lack the commerce rails.
Discovery is manual and relationship-based; there's no verified, structured place to find and transact with the right creators.
Kolab gives every creator a full business stack behind one login — and gives brands a verified marketplace to plug into.
Rolling calendar + blueprints.
Multi-channel publish queue.
Shoppable coupon page.
Marketing site + SEO.
Google, Meta, TikTok, print.
Discovery + commission deals.
Aadhaar-verified trust.
Earnings across channels.
Mobile / Aadhaar / email. Complete KYC.
Connect channels, storefront, site.
Schedule, sell with codes, take deals.
Access the verified creator directory.
Filter by niche, reach, region.
Commission campaigns, tracked to sales.
More verified creators → more brand value. More brand budgets → more creators join. The marketplace compounds.
The spend is real and growing — but the tooling and trust layer are missing. Kolab sells the picks and shovels to both sides.
Basic & Pro monthly/annual plans. Predictable, recurring SaaS revenue.
Brands pay for marketplace access to verified creators + campaign tooling.
A take-rate (~10%) on every brand↔creator deal closed on Kolab.
A small % (~2–5%) of coupon/affiliate sales driven through creator storefronts.
Illustrative unit economics — to validate: Pro creator at ₹800–999/mo → ~₹10–12K ARPU/yr. Brand subs + both commission lines compound as GMV grows. Blended CAC target < 1/3 of first-year value.
=======Basic & Pro monthly/annual plans. Predictable, recurring SaaS revenue.
Brands pay for marketplace access to verified creators + campaign tooling.
A small % on marketplace deals and affiliate GMV flowing through Kolab.
Illustrative unit economics — to validate: Pro creator at ₹800–999/mo → ~₹10–12K ARPU/yr. Blended CAC target < 1/3 of first-year value. Marketplace take-rate compounds as GMV grows.
>>>>>>> 44a31401b33bb85c1068f1b9ed9a252feef1d63b| Plan | Monthly | Annual (per month) | What's included |
|---|---|---|---|
| Basic | ₹599 / mo | ₹500 / mo (₹6,000/yr) | Calendar, scheduler, storefront, 3 channels, basic analytics |
| Pro | ₹999 / mo | ₹800 / mo (₹9,600/yr) | Everything + website, unlimited channels, ad connectors, brand marketplace |
Brand subscriptions priced separately (tiered by seats + campaign volume). All feature use gated behind Aadhaar verification for trust & compliance.
Competitors solve one slice (scheduling, or link-in-bio, or influencer discovery). Kolab is the connected stack for both sides.
Aadhaar-based KYC, ₹ pricing, tier-2/3 reach, and pincode-level onboarding — built for how India actually creates.
Verified creators + tracked commerce is exactly what brands say they want as the market formalises.
Government backing a $1B creator fund and 22% CAGR spend — the market is professionalising right now.
Working front-end: auth, profile/KYC flow, studio, storefront, pricing.
Supabase auth/DB, licensed KYC, Razorpay billing, pilot creators.
Meta/Google/TikTok publishing + analytics; website builder.
Launch brand side + commission tracking; scale supply.
| Item | Est. |
|---|---|
| Engineering & product (small team) | ₹90–120 L |
| KYC / eKYC per verification | ₹3–20 each |
| Infra (Supabase, Vercel, APIs) | ₹8–15 L |
| Payments & SMS/OTP | 2–3% + per-msg |
| Growth & creator ops | ₹40–60 L |
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| Paying creators | 2K | 15K | 60K |
| Brand accounts | — | 150 | 800 |
| ARR (₹, illustrative) | ₹1.5 Cr | ₹14 Cr | ₹60 Cr |
All figures are illustrative planning assumptions, not forecasts — to be validated with pilot data before fundraising.
≈ $350K · 18-month runway to a real backend, licensed KYC, pilot revenue and the brand marketplace.
Backend, channel APIs, website builder.
Licensed KYC, payments, legal.
Creator acquisition & ops.
Cloud, tooling, contingency.
Ask amount & split are a starting template — set your real number against your plan before sharing with investors.
Team & contact details go here — founders, roles, email, phone.